The thematic exhibition, “The Window of Chinese Culture”, organised by the Cultural Affairs Bureau of the Macao SAR Government and curated by Macao Sino-Luso Friendship and Cultural Exchange Association, was grandly inaugurated at 4:30 p.m. local time on 18 April at the Macau Scientific and Cultural Centre in Lisbon, Portugal. Mr. Hua Zifeng, Vice President of Innovation Education Association and Board Member of Macau Millennium College (MMC), was invited to attend the opening ceremony and delivered a speech in his capacity as President of Macao Sino-Luso Friendship and Cultural Exchange Association, joining dignitaries from China, Macao, and Portugal—including officials, cultural figures, members of the Chinese diaspora, and media representatives—to witness the unveiling of the exhibition.

The opening ceremony was officiated by Yang Yirui, Ambassador Extraordinary and Plenipotentiary of the People’s Republic of China to the Republic of Portugal, O Lam, Secretary for Social Affairs and Culture of the Macao SAR Government, Leong Wai Man, Director of the Cultural Affairs Bureau of the Macao SAR Government, Marco Galinha, CEO of Global Media Group, Carmen Mendes, President of the Macau Scientific and Cultural Centre, Choi Man Hin, President of the Luso Chinese Chamber of Commerce, Guo Zhiyao, President of the Association of Chinese Enterprises in Portugal, and Hua Zifeng, among others. The event attracted about one hundred attendees, including local dignitaries, members of the cultural sector, representatives of the Chinese community and diaspora, and members of various media outlets, creating a lively and engaging atmosphere.

In his speech, Hua Zifeng stated that the special section, “The Window on Chinese Culture”, published weekly in Portugal’s Jornal de Notícias, fully showcases the positive outcomes of media cooperation between China and Portugal, and reflects the continued deepening of exchange and mutual learning between different civilizations. He noted that Macao, as a crossroads of Chinese and Western cultures, has long played an irreplaceable role in promoting exchange and cooperation between China and Portuguese-speaking countries. Media cooperation platforms and cultural exchange programs not only help deepen mutual understanding and ties but also further promote dialogue between civilizations, as well as cultural integration, and people-to-people connectivity. Macao is a city rich in history and culture, with a distinctive cultural charm that makes it prominent on the global stage.

“The Window on Chinese Culture” exhibition is organised into six sections: “25 Years of Macao’s Return to China”, “Macao Historic Centre (20 Years as a World Heritage Site)”, “Festivals and Traditional Culture”, “Architecture and Landscapes”, “Arts and Intangible Cultural Heritage”, and “Culinary Culture”. Together, they vividly showcase Macao’s unique fusion of Chinese and Western cultures and highlight the city’s achievements in cultural development and urban growth since its return. The exhibition gives the Portuguese public an in-depth appreciation of China’s rich cultural heritage and Macao’s vibrant multicultural identity, further fostering cultural exchange and friendly ties between the two regions.